It all began in 2010 when IM took the reins of national advertising communications for DIRECTV Más, the Spanish Satellite TV service, catering to the US Hispanic audience.
Fast forward to today, we've not only helped evolve the brand but have also aligned it with national campaigns in English and Spanish, establishing it as the premium choice in Satellite and Streaming TV services.
Fourteen years of partnership, one epic journey with DIRECTV.
DIRECTV Stream (2023)
AT&T DIRECTV Acquisition (2016)
AT&T DIRECTV Retention (2016)
AT&T DIRECTV Direct Response (2016)
DIRECTV Tu Vida Lo Merce (2015)
DIRECTV Co-op (2015)
DIRECTV Shalim (2014)
DIRECTV We Believe (2014)
DIRECTV Referral (2012)
DIRECTV Best Offer Ever (2012)
DIRECTV Lucero (2011)
DIRECTV Más (2010)
DIRECTV Dealer Partners
DIRECTV Data & Research:
TV and Streaming Platforms Competitive Landscape
Our research team’s mission is to help DIRECTV and DIRECTV Stream, to establish and maintain a strong presence in the Spanish-language programming landscape. We're focused on creating claims that showcase superiority and delivering them in a user-friendly guide. This involves diligent research of Ambicultural competitors, validate existing claims, and provide insightful recommendations for future claims. Our research databases satellite and cable providers, as well as key vMVPD competitors. Additionally, we perform in-depth analyses of specific vMVPD competitors, all of which inform our valuable recommendations to help DIRECTV stay at the forefront of Spanish-language programming.
