Rebranding era and the DIRECTV effect.
Through the AT&T acquisition era, we navigated various video product brand iterations, from AT&T Uverse to AT&T TV, Yaveo TV, and back to the DIRECTV we all know and love. In the end, we were asked to communicate DIRECTV's premium soccer experience, and the possibility to enjoy games on the go and hit hard on their direct competitor.
The symptoms of missing out.
When you have the right entertainment with DIRECTV, you experience symptoms like happiness when watching movies and pride when supporting your national teams. But what happens when you don't have it? Let's explore the flip side.