Insight Media is a full-service ad agency with customized teams focused on creating ideas that work.
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About »

About

Founded in 2008, Insight is a full-service multicultural advertising agency with presence in Miami, Los Angeles and Buenos Aires, Argentina.

With a pool of top level creative talent from the US and Latin America, we build teams focusing on each of our clients’ needs.

We’ve developed a wide range of work. From traditional TV and print to branded content and social media campaigns.

We work with top telecoms, sports brands, non-profits and international financial institutions.

With more than twenty years of experience in award-winning campaigns, digital marketing, design, and content production in different US and Latin American markets.

We are proud to offer world-class strategic, creative solutions with high entertainment and production value and top level personal service.

Who we are »

  • Juan Cruz JUAN CRUZ BOBILLO ECD / Partner

    Juan Cruz Bobillo, Executive Creative Director & Partner, leads the creative department at Insight. He has built his career as an Art Director and Creative Director in both the Hispanic and General Market in the United States and also in the Latin-American market.
    Juan’s abilities are highlighted by his skill at working with a broad range of industry markets and across Spanish and English language markets.
    He has worked for Saatchi & Saatchi in London and Los Angeles, Young & Rubicam in Miami and Buenos Aires and at Vega Olmos Ponce in Argentina.
    He has designed campaigns for Axe, Audi, Rolling Stone Magazine and AOL that directly targeted markets in South America. Juan was selected to develop Latin and Central American campaigns for Dell, KFC. Amnesty International and Sony. Most recently he has developed national campaigns for Surfrider Foundation, DIRECTV, Toyota and T-Mobile targeting English and Hispanic populations in the United States.
    Over the past 10 years Juan has won several creative awards in the most prestigious international award shows including Cannes Lions, One Show Pencils, FIAP, Circulo Creativo Awards, D&AD, ANDY, New York and London Festivals and Communication Arts.
    His education background is in Economics, Advertising and Art with completed studies in Buenos Aires and UCLA.

  • Adrian ADRIAN DE BRASI CEO

    Adrián De Brasi, Founder and CEO, started his career in the fields of documentary productions, multimedia and photography in 1994 serving groups like Leica Camera, National Geographic and Discovery Network.
    After achieving significant impact and contributing to the evolution of the entertainment industry, Adrian became a Production Executive in the year 2000, where he led several large-scale multimedia and broadcast TV productions, advertising campaigns, programming content and multimedia projects.
    During this time, the idea of creating a marketing agency was born and later in 2008 Adrian founded Insight, a now established integrated communications firm representing clients such as DIRECTV, LAN Airlines, ESPN and Telemundo.
    Adrian graduated of Brooks Institute, Santa Barbara with a degree in Commercial Advertising & Audio Visual Productions.

  • Nicolás Bethlen NICOLÁS BETHLEN

    Nicolás Bethlen, Creative Director, is a resourceful designer that has worked in the broadcast & advertising industry for over 20 years covering a variety of roles for proyects from all over the world. Passionate design driven devotion. Robust post production ingenuity. Meticulous motion graphics director & committed creativity. Has worked & delivered for McDonalds, ESPN & Disney, HBO, UEFA, COI, Honda, Budweiser, DishNetworks, Televisa & Univision, Fox & Sky, MTV & Tr3s, Arcor, and many others.
    With a strong carrer in broadcast design, has been involved in the design of over 20 Stations with a reach of over 2bil. Has been awarded over 20 NY Festival & Promax Awards.
    Nicolas is a graduated Industrial Designer from the University of Buenos Aires, where he has been a teacher for over 10 years.

Work »

Work

THE BRIEF: Create an on-air graphic system for ESPN’s broadcast partners worldwide under the concept of Freedom Within A Framework.

THE INSIGHT: Within the ESPN name exists a simple shape. It represents the space of the name and at the same time it’s a part of it. The freedom, is color – a new Instagram ESPN red and vigorous color palettes.

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ESPN-Video

AT&T • SYMPTOMS

THE BRIEF: Communicate DIRECTV's premium soccer experience. The possibility to enjoy more games anytime and anywhere and all in one place thanks to DIRECTV and AT&T.

THE INSIGHT: Being able to be connected and to watch your favorite content has real effects on the Hispanic family. In a way, there are symptoms related to having the right entertainment with DIRECTV: Happiness when watching movies, pride when following national teams, etc. So we asked ourselves…What would the symptoms be of not having it?

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Video DTV SYMPTOMS

AT&T • Friendship

THE BRIEF: Remind current customers about the quality of service they already have.

THE INSIGHT: When you have it all, there’s always a seed of doubt about why people like you.

Play video

Video At&t Friendship

DIRECTV • Wedding

THE BRIEF: Position DIRECTV as the best TV provider of Spanish and English content and that talk to the bicultural Hispanics in the US.

THE INSIGHT: Bicultural Hispanics have already achieved many goals and the addition of DIRECTV is the only way to keep the high standards. Anything else would be clearly a step backwards.

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Video DTV Wedding

DIRECTV • New Home

THE BRIEF: Position DIRECTV as the best TV provider of Spanish and English content and that talk to the bicultural Hispanics in the US.

THE INSIGHT: Bicultural Hispanics have already achieved many goals and the addition of DIRECTV is the only way to keep the high standards. Anything else, would be clearly a step backwards.

Play video

Video DTV New Home

DIRECTV • 14 YEARS

THE BRIEF: Position DIRECTV as the best TV provider of Spanish and English content and that talk to the bicultural Hispanics in the US.

THE INSIGHT: Bicultural Hispanics have already achieved many goals and the addition of DIRECTV is the only way to keep the high standards. Anything else, would be clearly a step backwards.

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Video DTV 14 Years

Directv • olfato

THE BRIEF: Position DIRECTV as a premium service and build momentum in order to keep people switching from cable.

THE INSIGHT: We created an eccentric character that
has a “nose for business” and uses it to identify good
deals anywhere.

Play video

Video DTV Olfato

THE BRIEF: LAN Airlines needed an interactive social media platform to inspire and sell travel to South America where LAN can educate customers about destinations, and offer special packages and tickets.

THE INSIGHT: The LAN Ambassadors. A team of experts that will help users build a customized trip.

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Red9 Landing page video

DIRECTV • CAMIONERO

THE BRIEF: Build brand equity and reinforce DIRECTV Más brand awareness.

THE INSIGHT: Link the reason why Hispanics come to the U.S. with the MÁS brand name. They come for more and better opportunities for them and their families and they fulfill
their dreams.

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Video DTV Camionero

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Video DTV Maestra

DIRECTV • MAESTRA

THE BRIEF: Build brand equity and reinforce DIRECTV Más brand awareness.

THE INSIGHT: Link the reason why Hispanics come to the U.S. with the MÁS brand name. They come for more and better opportunities for them and their families and they fulfill
their dreams.

DIRECTV • REFERIDOS

THE BRIEF: Prove that people can save money and help friends by using DIRECTV’s referral program.

THE INSIGHT: Real testimonials of real people were used to show that when they get a good service it’s only natural that they recommend it to others.

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Joan

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Juan y Jesus

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Lucila

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Luis Alfredo

DIRECTV • LUCERO

THE BRIEF: Communicate the saving opportunities of DIRECTV’s referral program.

THE INSIGHT: Use Lucero’s celebrity influence to persuade the target that friend’s need to recommend DIRECTV and enjoy the annual savings.

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Video DTV Lucero

VIRGIN MOBILE • CACHETAZO

THE BRIEF: Virgin Mobile Chile asked us to come up with a campaign to attract costumers from ENTEL, one of the major telecoms in Chile, who are tired and frustrated with hidden fees and contracts.

THE INSIGHT: When companies make you sign a contract it makes you feel very angry.

Play video

Video Virgin Mobile Cachetazo

VIRGIN MOBILE • TELEMARKETER

THE BRIEF: Virgin Mobile Chile asked us to come up with a campaign to attract costumers from ENTEL, one of the major telecoms in Chile, who are tired and frustrated with hidden fees and contracts.

THE INSIGHT: When companies make you sign a contract it makes you feel very angry.

Play video

Video Virgin Mobile Telemarketer

A collaboration with PAPER magazine. Different advertising agencies were invited to create a spread for this special edition.

THE BRIEF: To rebrand America.
THE INSIGHT: Let’s attack with happiness.

IM+ »

Contact »

Contact

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