THE BRIEF: Create an on-air graphic system for ESPN’s broadcast partners worldwide under the concept of Freedom Within A Framework.

THE INSIGHT: Within the ESPN name exists a simple shape. It represents the space of the name and at the same time it’s a part of it. The freedom, is color – a new Instagram ESPN red and vigorous color palettes.

THE BRIEF: Communicate DIRECTV's premium soccer experience. The possibility to enjoy more games anytime and anywhere and all in one place thanks to DIRECTV and AT&T.

THE INSIGHT: Being able to be connected and to watch your favorite content has real effects on the Hispanic family. In a way, there are symptoms related to having the right entertainment with DIRECTV: Happiness when watching movies, pride when following national teams, etc. So we asked ourselves…What would the symptoms be of not having it?

THE BRIEF: Remind current customers about the quality of service they already have.

THE INSIGHT: When you have it all, there’s always a seed of doubt about why people like you.

THE BRIEF: Position DIRECTV as the best TV provider of Spanish and English content and that talk to the bicultural Hispanics in the US.

THE INSIGHT: Bicultural Hispanics have already achieved many goals and the addition of DIRECTV is the only way to keep the high standards. Anything else would be clearly a step backwards.

THE BRIEF: Position DIRECTV as the best TV provider of Spanish and English content and that talk to the bicultural Hispanics in the US.

THE INSIGHT: Bicultural Hispanics have already achieved many goals and the addition of DIRECTV is the only way to keep the high standards. Anything else, would be clearly a step backwards.

THE BRIEF: Position DIRECTV as the best TV provider of Spanish and English content and that talk to the bicultural Hispanics in the US.

THE INSIGHT: Bicultural Hispanics have already achieved many goals and the addition of DIRECTV is the only way to keep the high standards. Anything else, would be clearly a step backwards.

THE BRIEF: Position DIRECTV as a premium service and build momentum in order to keep people switching from cable.

THE INSIGHT: We created an eccentric character that
has a “nose for business” and uses it to identify good
deals anywhere.

THE BRIEF: LAN Airlines needed an interactive social media platform to inspire and sell travel to South America where LAN can educate customers about destinations, and offer special packages and tickets.

THE INSIGHT: The LAN Ambassadors. A team of experts that will help users build a customized trip.

THE BRIEF: Build brand equity and reinforce DIRECTV Más brand awareness.

THE INSIGHT: Link the reason why Hispanics come to the U.S. with the MÁS brand name. They come for more and better opportunities for them and their families and they fulfill
their dreams.

THE BRIEF: Build brand equity and reinforce DIRECTV Más brand awareness.

THE INSIGHT: Link the reason why Hispanics come to the U.S. with the MÁS brand name. They come for more and better opportunities for them and their families and they fulfill
their dreams.

THE BRIEF: Prove that people can save money and help friends by using DIRECTV’s referral program.

THE INSIGHT: Real testimonials of real people were used to show that when they get a good service it’s only natural that they recommend it to others.

THE BRIEF: Communicate the saving opportunities of DIRECTV’s referral program.

THE INSIGHT: Use Lucero’s celebrity influence to persuade the target that friend’s need to recommend DIRECTV and enjoy the annual savings.

THE BRIEF: Virgin Mobile Chile asked us to come up with a campaign to attract costumers from ENTEL, one of the major telecoms in Chile, who are tired and frustrated with hidden fees and contracts.

THE INSIGHT: When companies make you sign a contract it makes you feel very angry.

THE BRIEF: Virgin Mobile Chile asked us to come up with a campaign to attract costumers from ENTEL, one of the major telecoms in Chile, who are tired and frustrated with hidden fees and contracts.

THE INSIGHT: When companies make you sign a contract it makes you feel very angry.

A collaboration with PAPER magazine. Different advertising agencies were invited to create a spread for this special edition.

THE BRIEF: To rebrand America.
THE INSIGHT: Let’s attack with happiness.