Switch to DIRECTV. Your life deserves it.
We helped DIRECTV rise as the ultimate provider of both Spanish and English content by introducing a new tagline in Spanish — Your Life Deserves It — catering for the very first time to successful bicultural Hispanics in the US. Celebrity and brand ambassador Aaron Diaz helped reinforce the message against Dish and Cable.
The love of your life deserves only the best.
Bicultural Hispanics have already achieved many goals and the addition of DIRECTV is the only way to keep the high standards. Anything else would be clearly a step backwards.
Be the talk of the town for the right reasons.
Life si good for bicultural Hispanics in the US. But it can also get better, choose wisely.
After all you’ve done, don’t ruin it.
Don’t miss your favorite games. Your passion for your teams deserve only the best.