DIRECTV's partnership with Discovery and NatGeo to attract new subscribers.
Bicultural and bilingual Latinos in the US actively seek products that can help strengthen family bonds and preserve and pass on their culture and language to the next generation. Furthermore, they are constantly on the lookout for technology that can enhance not only their own lives but also those of their loved ones.
Be the hero of your home with Spanish-language programming.
Research has revealed that Latinas play a pivotal role as decision-makers within their households. As a result, DIRECTV has teamed up with various content creators to craft an acquisition campaign focused on engaging the influential Latina figure within Hispanic households.
Students embark on a journey of Discovery.
US and Latin American students compete for a chance to win a thrilling adventure expedition around the globe with National Geographic.