Celebrating Mother's Day: Honoring the generous sons and daughters.
In observance of Mother's Day, we wanted to acknowledge the sons and daughters who send money to their moms because we truly appreciate the hard work and dedication they put in. Staying true to our brand strategy, we are committed to recognizing these thoughtful senders. As a token of our gratitude, every individual who uses our money transfer service to send money will receive a "Buen Hijo" medal, symbolizing our heartfelt appreciation for their efforts.
A heartwarming display of appreciation.
We brought Mamá Ria to life at our busiest Ria Store in Los Angeles. An actress, embodying the spirit of Mamá Ria herself, personally delivered "Buen Hijo" medals to each sender who chose to honor their mother Ria's money transfer service.
#MomsMatter #RiaCelebratesMoms
In the days leading up to Mother's Day, Ria embarked on a social media campaign dedicated to commemorating and sharing intriguing facts about moms from all walks of life.