MEDIA CONTENT & STRATEGY
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About

Philosophy

We live in an increasingly multicultural world with a powerful multicultural movement affecting mainstream pop culture. This new market demands wide and deep cultural knowledge. We understand it because we are the result of it, and our ideas embrace that thinking.

Background

We represent the Total market. We are diverse in culture and backgrounds. And have more than a decade of experience in award-winning advertising campaigns, documentary and television content production, and digital and social media platforms.

History

Founded in early 2008. INSIGHT has since grown to become a full-service integrated communications firm with offices in Miami, Los Angeles and Buenos Aires, Argentina. With a pool of creative talent from the U.S. Market, U.S. Hispanic and Latin American Markets.

Who we are »

Main Contacts

  • Adrian ADRIAN DE BRASI CEO

    Adrian started his career in the fields of documentary productions, multimedia and photography in 1994 serving groups like Leica Camera, National Geographic and Discovery Network.
    After achieving significant impact and contributing to the evolution of the entertainment industry, Adrian became a Production Executive in the year 2000, where he led several large-scale multimedia and broadcast TV productions, advertising campaigns, programming content and multimedia projects.
    During this time, the idea of creating a marketing agency was born and later in 2008 Adrian founded Insight, a now established integrated communications firm representing clients such as DIRECTV, LAN Airlines, ESPN and Telemundo.
    Adrian graduated of Brooks Institute, Santa Barbara with a degree in Commercial Advertising & Audio Visual Productions.

  • Juan Cruz JUAN CRUZ BOBILLO ECD / Partner

    Juan Cruz leads the creative department at Insight. He has built his career as an Art Director and Creative Director in both the Hispanic and General Market in the United States and also in the Latin-American market.
    Juan’s abilities are highlighted by his skill at working with a broad range of industry markets and across Spanish and English language markets.
    He has worked for Saatchi & Saatchi in London and Los Angeles, Young & Rubicam in Miami and Buenos Aires and at Vega Olmos Ponce in Argentina.
    He has designed campaigns for Axe, Audi, Rolling Stone Magazine and AOL that directly targeted markets in South America. Juan was selected to develop Latin and Central American campaigns for Dell, KFC. Amnesty International and Sony. Most recently he has developed national campaigns for Surfrider Foundation, DIRECTV, Toyota and T-Mobile targeting English and Hispanic populations in the United States.
    Over the past 10 years Juan has won several creative awards in the most prestigious international award shows including Cannes Lions, One Show Pencils, FIAP, Circulo Creativo Awards, D&AD, ANDY, New York and London Festivals and Communication Arts.
    His education background is in Economics, Advertising and Art with completed studies in Buenos Aires and UCLA.

Work »

Work

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Video DTV SYMPTOMS

DIRECTV • SYMPTOMS

THE BRIEF: Communicate DIRECTV's premium soccer experience. The possibility to enjoy more games anytime and anywhere and all in one place thanks to DIRECTV and AT&T.

THE INSIGHT: Being able to be connected and to watch your favorite content has real effects on the Hispanic family. In a way, there are symptoms related to having the right entertainment with DIRECTV: Happiness when watching movies, pride when following national teams, etc. So we asked ourselves…What would the symptoms be of not having it?

DIRECTV • Wedding

THE BRIEF: Position DIRECTV as the best TV provider of Spanish and English content and that talk to the bicultural Hispanics in the US.

THE INSIGHT: Bicultural Hispanics have already achieved many goals and the addition of DIRECTV is the only way to keep the high standards. Anything else would be clearly a step backwards.

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Video DTV Wedding

DIRECTV • New Home

THE BRIEF: Position DIRECTV as the best TV provider of Spanish and English content and that talk to the bicultural Hispanics in the US.

THE INSIGHT: Bicultural Hispanics have already achieved many goals and the addition of DIRECTV is the only way to keep the high standards. Anything else, would be clearly a step backwards.

Play video

Video DTV New Home

DIRECTV • 14 YEARS

THE BRIEF: Position DIRECTV as the best TV provider of Spanish and English content and that talk to the bicultural Hispanics in the US.

THE INSIGHT: Bicultural Hispanics have already achieved many goals and the addition of DIRECTV is the only way to keep the high standards. Anything else, would be clearly a step backwards.

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Video DTV 14 Years

Directv • olfato

THE BRIEF: Position DIRECTV as a premium service and build momentum in order to keep people switching from cable.

THE INSIGHT: We created an eccentric character that
has a “nose for business” and uses it to identify good
deals anywhere.

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Video DTV Olfato

THE BRIEF: LAN Airlines needed an interactive social media platform to inspire and sell travel to South America where LAN can educate customers about destinations, and offer special packages and tickets.

THE INSIGHT: The LAN Ambassadors. A team of experts that will help users build a customized trip.

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Red9 Landing page video

DIRECTV • CAMIONERO

THE BRIEF: Build brand equity and reinforce DIRECTV Más brand awareness.

THE INSIGHT: Link the reason why Hispanics come to the U.S. with the MÁS brand name. They come for more and better opportunities for them and their families and they fulfill
their dreams.

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Video DTV Camionero

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Video DTV Maestra

DIRECTV • MAESTRA

THE BRIEF: Build brand equity and reinforce DIRECTV Más brand awareness.

THE INSIGHT: Link the reason why Hispanics come to the U.S. with the MÁS brand name. They come for more and better opportunities for them and their families and they fulfill
their dreams.

DIRECTV • REFERIDOS

THE BRIEF: Prove that people can save money and help friends by using DIRECTV’s referral program.

THE INSIGHT: Real testimonials of real people were used to show that when they get a good service it’s only natural that they recommend it to others.

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Joan

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Juan y Jesus

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Lucila

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Luis Alfredo

DIRECTV • LUCERO

THE BRIEF: Communicate the saving opportunities of DIRECTV’s referral program.

THE INSIGHT: Use Lucero’s celebrity influence to persuade the target that friend’s need to recommend DIRECTV and enjoy the annual savings.

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Video DTV Lucero

A collaboration with PAPER magazine. Different advertising agencies were invited to create a spread for this special edition.

THE BRIEF: To rebrand America.
THE INSIGHT: Let’s attack with happiness.

Contact »

Contact

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